Microsoft has announced the global release of the company’s Google Import API, a new tool that helps users create and manage as campaigns, budgets, and bids. Microsoft hopes that this tool will allow its customers to expand their advertising reach without the manual process of importing Google Ads data.
This infrastructure-as-a-service offering from Microsoft is aimed at facilitating automation and customization in the advertising sector. Additionally, the tool is designed to provide development flexibility, with users enabled to import data types (RSA data for example) even if the developers application is not yet updated for responsive search ad functionality. To simplify Integration, the Google Import API allows for Resource mapping, which will help to visualize Google and MIcrosoft advertising properties.
The API is now available globally and developers can access additional information and documentation here. Microsoft is also directing developers to the Bing Ads forum for any additional questions.